Variety may be the spice of life, but TV and movie fans seem most satisfied when Hollywood supplies a steady diet of the stars they love the most. Dwayne Johnson, Benedict Cumberbatch, Bradley Cooper – reliable performers like these are almost always gracing a screen near you, whether you're at the multiplex, in your living room or watching video on the go.
Lately one actress in particular is raising her profile. Currently appearing in theaters, on VOD, in online catalogs and linear TV, Melissa McCarthy just might be the busiest person in the business. The venerable Michael Douglas once said, "I'm impressed with the people from Chicago. Hollywood is hype, New York is talk, Chicago is work." Perhaps her Chicagoland upbringing is the secret behind this hard-working performer's success.
Finding Melissa: any screen, any time
McCarthy fans have no shortage of opportunities to see this popular funny lady in action:
- Now in theaters, The Hangover Part III features Melissa in a juicy comedic role. Later this month she stars alongside Sandra Bullock in the buddy-cop film The Heat.
- Meanwhile, top-grossing movie Identity Thief has recently moved to the on-demand and retail window. In a coordinated June 4th release the film was made available on Blu-ray, DVD, digital download and Movies On Demand.
- Crossing over to scheduled linear TV, viewers of late-night programming were thrilled with Melissa's recent gig hosting SNL (beware of flying toasters). Mike & Molly is gearing up for Season 4, and guilty-pleasure Gilmore Girls is a staple of daytime TV.
- Melissa's movie and TV catalog is also widely available for streaming on demand. For viewers who love the Bridesmaids airplane scene, missed her hilarious This Is 40 rant, or simply want the convenience of TV viewing on their own time, there's a never-ending library of related content on the web.
Leveraging related content
How can app developers and service providers tap into this popularity? By harnessing the power of data to leverage related content. Normalized data synchronized with the TMS Unique ID is the key to surfacing "all things Melissa", from The Hangover Part III to her Gilmore Girls debut.
Synchronized data can fuel engaging features for entertainment apps, guides and UIs. Search, recommendations, celebrity mediographies and episode guides are just a few of the ways that service providers are leveraging related content to:
- Reveal the connections among celebrities, franchises, movies and TV
- Monetize library content and extract value from existing catalogs
- Take advantage of the current media buzz for top movies and shows
- Help consumers discover unexpected programming to enjoy
- Develop go-to entertainment sources that retain a competitive edge
Who's the next celebrity with enough mojo to drive an extensive related-content UI? The trick is to focus on popular stars whose resumes cross easily between movies and TV. Alec Baldwin is facing a busy production schedule, and Sofia Vergara is no slouch either. Terry Crews has an intriguing set of projects in the works. Exploring the mediographies of these hard-working performers – and using that data to deliver content to consumers – is one of the best ways to leverage related content and win viewer loyalty in the fast-changing landscape of movies and TV.